the MäksēLife System

MäksēLife is more than a goal-setting system. It’s a guide for purposeful living. When your daily actions are aligned with your vision, you stay focused on what’s important and take bold steps in that direction. Best of all, there’s no wrong way to do it. We provide the tools and support, but you are the architect of your life.

Do it your way.

Balance · FulFillment · Process

How it works

Write your goals in the same place as your daily or weekly plans to stay grounded in your vision while taking bold, imperfect steps toward the life you want to create. And if you fall behind, just pick up where you left off. It’s all ok.

Step 1

Compass Assessment

Get ready to see your life from a whole new perspective. Assess yourself in eight different areas to know where you’re starting from and where you want to go.

Grab your FREE Compass Assessment to get started right away.

Step 2

Intention Setting

Intent creates action and action creates change. Getting clear on your purpose keeps you anchored to your vision.

Step 3

Annual Goals & Vision

Establish a road map for the year in each area of your life. This sets the foundation for taking meaningful action toward your goals.

Step 4

Monthly Goals & Weekly Actions

Break down your long-term goals into smaller actions (we’ll guide you in how to do this!). This is where incremental shifts lead to big changes.

Step 5

Monthly Reflections & Quarterly Review

This is the most powerful step in our system because reflection gives you space to pause, celebrate wins (even small ones!), learn from setbacks, and adjust as needed so you’re always making progress.

Want to go even deeper with training, support, and accountability? Check out ClubMäksē, our monthly membership program.

What’s inside

Each MäksēLife paper and digital planner provides a framework for taking action toward your goals, while allowing space for insights and discoveries. Everything you need to create meaningful change is inside.

- Compass Assessment
- Intentions Exercise
- Vision Board
- Annual Goals
- Monthly Goals
- Monthly Planning Spreads
- Weekly Actions
- Weekly or Daily Planning Spreads
- Habit Trackers
- Reflection Questions
- Quarterly Review
- Tips & Strategies
- Note Pages

Our Story

Hello Friend!

As a Certified Life Coach and workshop facilitator, I’ve helped people create lasting change since 2005. Over the years I’ve worked with clients at every stage of life with varying levels of motivation, challenges, support, and resources…so I know first-hand what works and what doesn’t when it comes to making change happen.

What I discovered is this: the key to a more satisfying life is creating a consistent habit of how you spend your time and filling it with what matters most. Planning alone doesn’t create change, which is why our system focuses on taking action. By integrating goals with weekly tasks, our planners do something special—they continually guide you in taking bold and imperfect steps toward what you want.

It’s a process, and while goals are important, flexibility in how you get there (and the growth that happens along the way) is even more important. To guide this work we make space for reflection, discovery, setbacks, and redirection. If you need to pause, simply pick up where you left off; no judgment. Life is messy and we embrace those messy bits.

MäksēLife is a diverse and inclusive community where we embrace all people, in all seasons and stages of life, with any belief system, faith, or lifestyle, skin color, background, sexual orientation or identy, or relationship status.

Who you are, where you come from, and where you’re headed is celebrated. All of you is welcome here. We are commited to going above and beyond to support your journey and champion your progress.

Welcome to the #MäksēFam-I look forward to getting to know you!

Sierra Friend
MäksēLife Founder + CEO, Life + Business Coach


noun: 1. energy, pep 2. courage, determination 3. know-how

To have mäksē (the phonetic spelling of moxie) is to be bold and determined. You will not let a setback stop you from trying again; you cannot be deterred.

The MäksēLife Philosophy

All people, thoughts, beliefs, and feelings are accepted here because everyone’s dreams deserve to be realized. These are the values we stand by:

We believe that a spirit of curiosity and gratitude is the secret to a life of joy and resiliency.

Adversity is often the pathway to greatness; therefore, we embrace the messy bits too. We seek to find the opportunity for growth and gratitude in all situations.

We are committed to helping people recognize and own their personal power.

We believe every person inherently possesses the ability to create meaningful and lasting changes in their life, no matter their history or circumstance.

Freedom, flexibility, and permission are the pillars of our goal-setting philosophy.

We believe life should feel good from the inside out, and this process will look different for everyone—continually evolving as we learn and grow through different seasons of life.

We embrace process over perfection.

We welcome setbacks and failures, as they are as valuable in our growth + learning as wins and successes are.

We celebrate progress.

We aim to remove the fear of failure and shame often associated with setting goals, by celebrating even the smallest of wins, regardless of outcomes.

Building inner-wealth is our definition of success.

Who you become in the process of working towards your goals is as important, if not more, than crossing the finish-lines of achievement.

The Mäksēlife family is rooted in inclusion, acceptance, and love of a diverse and global community.

We celebrate diversity and value the unique experiences and perspectives of all people.

Operational decisions are rooted in our ability to create a positive impact in the world.

We actively seek opportunities to support the environment and members of marginalized communitites in meaningful and impactful ways.

Quality, service, and support are the heart of our offering to our customers.

We strive to make our community feel supported in creating life change through high-quality and heart-centered products + services.

Meet the Team

Each of us is invested in your growth. We see you and believe in you because your dreams matter.



What's your role at MäksēLife? CEO, Bean Spiller

What's your current planner lIne-up? Undated Daily Inserts

What's your go-to pick me up? Dancing and singing to good music! I'm OBSESSED with Spotify and make new playlists to jam out to almost daily!

What's your MBTI? INFJ

What's your favorite quote? "Ask her what she craved and she'd get a little frantic about things like books, the woods, music, plants and the seasons. Also freedom." - Charles Frazier

What's a fun fact we might not know about you? Physical touch is my love language. Nothing makes me happier than big, squishy hugs!



What's your role at MäksēLife? Digital Media Director

What's your current planner line-up? All things digital! MäksēLife Digital Goal-Setting Planner and Digital Notebook

What's your go-to pick me up? Dancing it out to Prince or Whitney Houston

What's your MBTI? ENFJ

If you had a theme song of your life, what would it be? Video by India Arie

What's your favorite quote? "My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style." - Maya Angelou



What's your role at MäksēLife? Director of Operations, Beans Police

What's your current planner line-up? Watercolor Sunrise 12-Month Goal-Setting + Weekly Planner in Horizontal, Digital Daily Planner and Makse Markers

What's your go-to pick me up? Dancing around my kitchen to 00's Pop.

What's your favorite weekend activity? Going to the beach with a good book!

What's your MBTI?: ISTJ-T

What's a fun fact that we might not know about you: I have dual citizenship to Ireland and the USA and lived in Ireland for 12 years!



Whats your role at MäksēLife? ClubMäksē Mental Health coach

What's your current planner line-up? 12-Month Dated Goal-Setting + Weekly Planner

What's your go-to pick me up? Music, reading, writing, hanging with my family, and playing with my dog.

What's your favorite quote? "People will forget what you said, people will forget what you did, but people will never forget how you make them feel" - Maya Angelou

What's your MBTI? ENFJ-A

What's a fun fact we might not know about you? I have lots of tattoos and I was always in theater throughout highschool, college and civi theater in my hometown. I only stopped when I started my Master's degree!



What's your role at MäksēLife? ClubMäksē Community Manager

What's your current planner line-up? Quarterly Undated A5 Daily Inserts in rings

What's your favorite weekend activity? Cooking with my family

What's your MBTI? INFP

If you had a theme song of your life, what would it be? “Living my Best Life” by Ben Rector

What's your favorite quote? "She turned to me & whispered, don't you just love it when you get so excited you forget to breathe? & the thought of her smiling eyes still makes me laugh." - StoryPeople



What's your role at MäksēLife? Customer Care Representative

What's your current planner line-up? 12-Month Dated Goal-Setting Planner

What's your go-to pick me up? A much-beloved movie in bed!

What's your MBTI? INFJ-T

What's your favorite quote? "Get busy living or get busy dying" - Stephen King

What's a fun fact we might not know about you? I have Robert Frost's poem "Nothing Gold Can Stay" tattooed across my back



What's your role at MäksēLife? ClubMäksē Community Champion

What's your current planner line-up? Quarterly Undated A5 Daily as my workhorse and 12-Month Dated Goal-Setting Planner for Memory Keeping!

What's your favorite weekend activity? If I'm feeling adventurous, hiking. If not, snuggling up watching a rom-com!

What's your MBTI? INFJ

What's your favorite quote? "I am learning every day to allow the space between where I am and where I want to be to inspire me and not terrify me" - Tracie Ellis Ross



What's your role at MäksēLife? ClubMäksē Community Champion

What's your current planner line-up? 6-month Undated Goal-Setting Planner

What's your favorite weekend activity? Boating with my family!

What's your MBTI? ESFJ

What's your favorite quote? "The middle is messy but it's also where the magic happens" - Brené Brown

If you had a theme song of your life, what would it be? Lean on Me by Bill Withers

What's a fun fact we might not know about you? I have moved 15 times in the last 15 years!



What's your role at MäksēLife? Book Club Coordinator

What's your current planner line-up? Quarterly Undated A5 Daily Goal-Setting Planner

What's your favorite weekend activity? I love going out for brunch!

What's your MBTI? ESFP-A

If you had a theme song of your life, what would it be? Suddenly I See by KT Tunstall

What's your favorite quote? "Don't ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive" - Howard Thurman

What People Are Saying


I love everything you stand for -- and the beautiful, meaningful products that provide so much guidance for living a meaningful-to-me life. Thank you!


The MäksēLife Goal Planner has changed my life. I used to be overwhelmed with setting goals and planning for my future but MäksēLife changed all of that. It has given me the confidence and the push that I needed to set Annual to Weekly Goals. I’ve already been successful in crossing many goals off this year, and that’s because of this planner.


MäksēLife has changed my life and made me realize how I should be treated and how to treat myself. Since the start of 2021 I've watched myself grow and learned to truly love myself, both inside and out.


MäksēLife has allowed me not only to understand how much I can do within a week/month/quarter, but it also gives me space to grow. Even if I set too many goals and have a hard time accomplishing, I know that the next week is a fresh start and I can adjust. I love the feeling of a new week!


You guys are phenomenal. Your customer service is always outstanding, you go above and beyond in everything you do.

The #MakseFam Community

MäksēLife empowers you to make bold changes toward what you want, which can be challenging at times (hello, inner critic!). If you need additional support with goal-setting, or want to dive deeper into personal development, we’ve got your back.

You know where you want to go, and you have what it takes to get there. We’ll guide you through the process so your actions align with the life you want. Big changes are headed your way and we can’t wait to see what you accomplish!